A recent study carried out by Land Rover and the Institute of Directors (IoD) with organisational psychologist Sir Cary Cooper, suggests that one in five Executives have their best ideas in the car.
The study, which surveyed over 900 CEOs, directors and senior managers from companies around the world, examined the optimum environment for inspiring creative thought.
It found that 84% of business leaders believe their environment is important for enabling creative thought. Respondents listed comfortable seating, natural light and an absence of noise as being vital for a creative environment; whilst being in comfort, and not feeling stressed were seen as the required psychological conditions for having the best ideas.
Almost one in ten Executives questioned revealed that they spent more than 25% of their working week in the car. Sir Cooper commented, "The findings of this study suggest that cars present an opportunity for both the right psychological and the right physical conditions for creativity. Creative thoughts will often come to us at a time when we least expect them - when we are not thinking about the problem".
Gerry McGovern, Land Rover's Chief Design Officer, explained that the interior of the Range Rover is designed with this in mind, saying: "We designed an interior for the Range Rover that reflects the needs of our customers: so there is an order and visual logic – an interior architecture that promotes calm and serenity, and which creates that sense of elevation Range Rover is renowned for; something that just feels right. At waist level, a feeling of being cocooned within the car – away from the rush and noise of the outside world – is juxtaposed with a connection to this world through its vast panoramic roof – providing as much natural light as possible".
For more about Range Rover's design legacy please click here.